The best way to think about working with me – or any of my associates – is that we will be journalists for you, your team and your business.
The first step would be a no-obligation discussion, usually by phone, to decide together if this is the next right thing for you. This discussion will last about 15 to 20 minutes and will involve questions on both sides with a decision at the end on whether or not it makes sense to continue.
If you decide ‘no’ that’s fine, if you decide yes – this is what will happen next.
First you need to make a decision – do you want to outsource your PR and marketing to me and my team or do you want to be trained to DIY?
Do you want to DIY? If your answer is ‘no’, move on to the next step, if the answer is ‘yes’ keep on reading…
I offer training programmes or workshops to suit your needs on a variety of topics all around the media, story-telling and communication – or I can bring in an associate to do so if I think they are better suited to your needs.
You’ve decided you want to oursource your PR and Marketing, possibly to me and my team?
Let’s talk about what that might look like in a face-to-face meeting. The only cost to this might be reasonable travel expenses.
The things you might need to think about are – is this a long term strategy or is it a project-based strategy? Do I want to pay a retainer for services or do I want a pay-as-you-go deal? Do I want to discuss tricky issues like exclusivity? Do I want social media support, videography, news service, training – or do I just want some of these services?
The things I might need to think about are: how large is this business? How many people work within it? What does this business do? Where is this business? What is the vision for the next year, five years, ten years? What do I think this business might need?
You’re probably thinking how much will this cost? The answer is: I don’t know because I don’t know you or your business yet.
One thing I can say is that there is a considerable amount of work to do upfront so please think about budget and what you can realistically afford over a period of time.